Wallet woes? Denim style to the rescue?
Bluestitch is a creative concept of an innovative denim brand committed to delivering high-quality, on-trend denim at accessible prices to the U.S. market. We have developed a comprehensive product assortment and a robust business plan to support our vision. Through meticulous research, we have identified an optimal supplier and production location, carefully considering factors impacting the supply chain. Cost analysis and ethical sourcing are integral to our approach, as we strive to create a sustainable brand while maintaining affordability. A strategic distribution partnership has also been established to ensure efficient market penetration.
About Project
Client:
Duration:
BlueStitch
10 Weeks
Topic:
Supply Chain
Role:
Project Lead
Team:
3 People
The Brand
The Blue Stitch brand was developed to offer denim enthusiasts a diverse selection of designs at accessible price points. This involved a comprehensive brand creation process, encompassing competitor analysis, iconography development, business canvas creation, and the definition of our mission, vision, values, CSR approach, target audience (including persona, demographics, and psychographics), mood board, tech packs, sourcing guidelines, white space, and code of conduct. Country of choice for supply was also shortened down to 3 country proposal.
Supply Chain
Based on our research and guidelines, we strategically selected El Salvador as the optimal country for the brand Blue Stitch. This decision was influenced by El Salvador's proximity to the United States and its favorable political agreement with the US. We also identified a key supplier from our top three choices, using a ranking system based on parameters essential for brand functionality and supply chain harmony. Furthermore, we developed tech packs for each article and concluded with a comprehensive supply chain plan.
Retrospect
In retrospect, this project offered significant learning opportunities, particularly in the realm of supply chain management. We gained valuable insights into country-specific information and current trade practices. The experience of developing a new company from its inception and conceptualizing its core identity was both challenging and rewarding. Our research into potential suppliers and target countries was comprehensive and informed by current industry standards.