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All Projects

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BMW: M Driving Experience Push

Led a team to craft a research-driven, multi-channel marketing campaign for BMW, merging strategy with innovation.

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Sinful Suppers: The YSL Dining Affair

Saint Laurent redefines luxury dining, blending bold aesthetics with timeless craftsmanship for a statement making experience.

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Deloitte: Reviving a Federal body for better Engagement

Led a group of 20 skilled designers to create a human centric model of digital experiences which would quantify the engagement of young individuals for better response.

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Love in the Time of Margiela: This SS24 Campaign is a Blind Date with Avant-Garde Beauty

We brought Maison Margiela's SS24 to life with a striking video campaign, blending avant-garde vision with cinematic artistry.

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Jeddah Jackpots: Taking Zegna on a desert detour

Zegna launched a global expansion in Jeddah, navigating challenges in store design and financial forecasting. Through perseverance, we overcame these hurdles, ensuring a successful store debut.

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Serpenti Says So: Unveiling Bulgari's Marketing Masterplan for the Next 10 Years

Explored Bulgari’s future through legacy-driven marketing, innovative collaborations, and luxury hospitality expansion.

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Denim Dreams on a Dime: Can This Brand Be the Stylish Answer to Your Empty Wallet's Cry?

Brought a denim vision to life through supplier partnerships, precise techpacks, and cost-driven brand storytelling.

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Sheikhs, Sequins, and Style Supreme: Our MEFW Was a Fashion Extravaganza Fit for Royalty

Organized a high-impact Dubai fashion week with 16+ designers, 10 sponsors, and 5,000+ attendees, earning a promotion to Executive Assistant.

From Ballgowns to Biceps: This Brand Extension Plan is About to Make Luxury Sweat

Redefining active luxury with a bold athleisure collection that fuses elegance and performance beyond the gym.

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Whales Say Aww: Vineyard Vines Sets Sail for the Wee Ones with Adorable Infant Gear

Vineyard Vines' infant wear extension blends coastal charm with sustainability, creating timeless pieces for family memories.

Case Studies

Understanding Luxury in India and Middle East

Is luxury still considered the same in these countries or has the meaning changed?

Marketing Chateau Margaux

Should chateau consider developing the business on vineyards?

Nike Football

Lets see the rise of Nike in the global sport of football.

Tiffany & Co Strategy for Asian consumer

Tiffany & Co has some "breakfast" left to do!

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