Sheikhs, sequins, style,
MEFC was royally rad.
In the heart of Dubai, amidst the buzz of Dubai Media City, a four-day spectacle unfolded - an extravaganza of unparalleled glamour. The event itself was graced by the presence of Her Highness, the Princess of Dubai, and other esteemed dignitaries, setting the stage for an unforgettable experience.The grand opening ceremony ignited the festivities, leaving a lasting impression on all who witnessed it. This was followed by a dazzling series of fashion shows, where both established and rising design talents showcased their breathtaking creations. Each piece was a testament to artistry and innovation, leaving the audience enthralled.The culmination of this magnificent event took place at BOCA, Dubai's most sustainable and celebrated restaurant. Surrounded by an ambiance that championed both luxury and environmental consciousness, a closing dinner was held. This elegant soiree served as the platform to acknowledge the brilliance of the designers, with prestigious awards being presented amidst much fanfare.
About Project
Executive Summary
Client:
Duration:
Middle East Fashion Council
10 Months
Topic:
Marketing and Operations
Role:
Executive Assistant
Team:
80+ Employees
Sponsors I dealt with..
Retrospect
My experience in Dubai provided valuable exposure to a dynamic and vibrant city. I gained experience in operations, serving as the primary liaison for global brands and reporting directly to the CEO. Notably, I led the campaign development for over 15 fashion brands. I also supported the Emily in Paris pop-up event in Dubai and successfully secured sponsorships exceeding 2 million AED (approximately 550,000 USD). Furthermore, I had the distinct opportunity to host the royal family of Dubai and, in my capacity as executive assistant, participated in board meetings for 'The Sustainable City's' sustainable development committee.
